SIMILOLUWA PRECIOUS AJAMA

Dynamic Digital Content Creator & Strategic Communicator

Lagos, 200132, Lagos, NG.

About

Dynamic Mass Communication graduate with a proven ability to craft compelling digital narratives and drive community engagement through strategic communication and visual storytelling. Expertise spans multi-channel content creation, video editing, and campaign coordination, consistently delivering impactful results for non-profit and brand initiatives. Passionate about leveraging creative media and data-driven strategies to amplify youth-focused and social-impact causes.

Work

Freelance

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Digital Content Creator & Freelance Video Editor

Lagos, Lagos State, Nigeria

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Summary

Orchestrated end-to-end digital content production and video editing, driving audience engagement and optimizing creative strategies for diverse client initiatives.

Highlights

Orchestrated the end-to-end production of engaging short-form videos, reels, and graphics using CapCut, InShot, and Canva, driving increased audience interaction across diverse digital platforms.

Managed multi-platform content calendars, ensuring consistent scheduling and cohesive brand messaging, which improved content discoverability and narrative alignment.

Analyzed content performance and engagement metrics to inform and refine creative strategies, optimizing audience reach and maximizing digital impact for client initiatives.

Developed and implemented CapCut templates, streamlining video production workflows and enhancing content creation efficiency for various campaigns.

Brand Activation Initiative

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Brand Activation & Field Coordinator

Lagos, Lagos State, Nigeria

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Summary

Executed targeted on-the-ground brand activation campaigns, driving user onboarding and ensuring compliance across major Lagos markets.

Highlights

Executed targeted on-the-ground brand activation and community outreach campaigns in major Lagos markets (Computer Village and Alaba), successfully onboarding new users and expanding brand presence.

Documented critical participant data and ensured compliance with account verification processes, contributing to accurate user acquisition metrics.

Effectively communicated core brand messaging directly to diverse user groups, fostering understanding and engagement in high-traffic environments.

Eko 89.7 FM

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On-Air Presenter & Scriptwriter (O'Connect)

Lagos, Lagos State, Nigeria

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Summary

Researched, drafted, and presented engaging live storytelling segments, achieving high listener engagement for a popular radio program.

Highlights

Researched, drafted, and presented compelling live storytelling segments for "O'Connect" on Eko 89.7 FM, engaging a broad audience with relatable urban narratives and community experiences.

Developed crisp, impactful radio scripts, optimizing content for oral presentation and achieving high listener engagement during live broadcasts.

Marketing & Communications

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Co-Author & Content Strategist

Lagos, Lagos State, Nigeria

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Summary

Co-authored marketing newsletters and developed content strategies, enhancing brand storytelling and community engagement for digital campaigns.

Highlights

Collaborated on the development of monthly marketing newsletters and digital campaign copy, significantly enhancing brand storytelling and fostering community engagement.

Designed and implemented structured content strategies with visually appealing layouts, tailored to resonate with diverse digital audiences and improve message retention.

Bodija International School Alumni Jubilee

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Social Director & Communications Coordinator

Lagos, Lagos State, Nigeria

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Summary

Led digital promotion and event communications for a major alumni celebration, ensuring consistent branding and maximizing audience engagement.

Highlights

Directed comprehensive digital promotion and audience engagement strategies for a multi-day alumni jubilee, successfully increasing event visibility and participant interaction.

Managed all event communications, ensuring consistent branding and messaging across social media and promotional materials to deliver a cohesive experience.

Produced impactful promotional media and documented event proceedings, generating content that captured the celebration's essence and amplified its reach.

Education

Adeleke University

Ede, Osun State, Nigeria
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Bachelor of Science (B.Sc.) Mass Communication

Languages

English

Skills

Communications & Storytelling

Strategic Communication, Brand Messaging, Digital Advocacy, Impact Documentation, Feature Writing, Narrative Development.

Content Creation & Editing

Short-form Video Production, CapCut, InShot, Graphic Design, Canva, Social Media Content Calendars, Copywriting, CapCut Template Creator, Adobe Premiere Pro, Reels Production.

Digital Media & Analytics

Social Media Management, Content Performance Tracking, Campaign Coordination, Newsletter Content, Web Content Management, Social Media Analytics, Digital Newsletters, Google Workspace, Spreadsheet Tracking.

Media & Production

Videography, Photography, On-Air Broadcasting, Radio Scriptwriting, Live Storytelling.